Alfredo Martínez revives the sophistication of the 40s in his new FW24 collection – El Sol de México

Between metallic textures, shine and complete elegance, the designer Alfredo Martínez presented his most recent collection Autumn Winter 2024, at The Luxury Edition of Mercedes-Benz Fashion Week, recently held in Los Cabos, Baja California.

On this occasion, the creative from Guadalajara took as inspiration the style of the philanthropist and fashion and art collector. Nan Kempnerthe famous heiress daughter of the billionaire Albert “Speed” Schlesingerwho during the 50s of the last century, was not only characterized by her style, but also by being visionary in her selection and curation of the most important pieces of the 20th century.

Alfredo Martínez was in charge of extracting this essence, and the abstraction of characteristic elements of that society lady that imposed an entire lifestyle that marked an era.

“The collection is aimed at those women who have the courage to be themselves and live without fear of the parameters set by society. The collection is made up of 30 looks divided into blocks. Each one represents a part of the character and style of Nan Kempner and her influence on other women. Not only inspiring in fashion but in a unique lifestyle,” Martínez said in a statement.

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The color range goes from hunter green to black, through mustard and gold. The fabrics What she used for this season are silk, lace and leather.

“The line is designed in an elegant, current style with a touch of dark feelings. The accessories, such as high platform shoes and gold accessories are a prominent accent,” said the designer.

The Alfredo Martínez firm is based on a knowledgeable vision of the female figure, luxury and what it means to have style in the 21st century.

The designer’s work has become recurrent within the most important publishers in the country and abroad. He has presented his collections on the main catwalks in the country and in countries like Spain, Colombia, Costa Rica, Dominican Republic and Guatemala.

In 2017 he received the award as Best Fashion Designer from The Fashion Group International and in 2020 presents the collection FW/20-21 with a series of photographs taken by himself.

The brand is identified by a perfect articulation of its garments. These values ​​have made celebrities like Lupita Nyong’o, Rosalía, Jurnee Smollett, Coco Rocha, Lana del Rey, Cindy Crawford, Alexandra Shipp, Nicky Hilton, Anitta, Belinda, Danna Paola, Thalía, Paz Vega, Mónica Naranjo, Paulina Rubio, Kate del Castillo, Jodie Turner Smith, Suki Waterhouse or Shirley Manson, among others, they appear on the red carpet or in editorials with their clothes.

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