Making clothes for the Mexican women It’s like developing clothes for Brazilian women; their essence is the same in terms of silhouettes, passion for color and their search for materials that make them feel fresh in hot climates. This is what she says in an exclusive interview, Brazilian designer Thati Amorifounder of the firm Dress To.
The creative brings to Mexico City his new collection, where he exhibits his passion for design and the way he faces challenges day by day, to pamper the women contemporary, based on the needs that are part of your lifestyle.
“My brand represents all the latin womenwho have this point in common, this essence of Latin America full of joy; brings the colors that represent the joy of being alive. Also in terms of sizes, the voluptuousness and personality of Latinas,” says Thati.
He says that for the opening of his new store in Mexico Cityan important study was carried out on the type of consumption of women’s fashion in our country. “From this study we discovered what needs to be adapted, what we need to change and how the market works here.”
Talk about the important women empowerment which emerged in recent times, which takes inspiration in each of its creations.
“It is a daily challenge to create clothing that empowers both women and men. Brazilian womenas at women internationallyIt is a great commitment to raise the women’s self-esteem; the main idea of this brand is to become her friend and make her always feel comfortable in her own skin. We are a whole team that together, works creating not only clothesbut rather pieces that come together so that women feel ready for any type of occasion and that everything is very practical.”
About that a country surrounded by nature where the forests They provide a range of possibilities for the development of sustainable productsthe designer believes: “Everything that is produced in Brazil It is wonderful, and it would be illogical to think that it should not be used. raw material that exists in this natural environmentso each material is obtained with the sustainabilityin this way we work with natural cottonand others like the linento which we add a mixture of viscose (fibre produced from the natural substance cellulose), we take the issue of sustainability very seriously in our production.”
We must eliminate “fast fashion” in favor of the planet
It handmade It is an added value for your company. “There are several garments with handcrafted details, that’s what it’s about, creating art. This has to do with the love with which you do things, when you do them with love, the product becomes more special, more authentic. This allows you as designer discover a whole world, know your vision about the difference between quality design and fast fashion.
“This issue is of greater concern to the people today than ever before. international fashion industryand it should concern everyone. It is necessary to combat the Fast fashion and further highlight the importance of the sustainabilitythis should be an everyday issue.
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“That is why we create timeless fashion, which does not follow any trend or season, that is very important, so that women can wear it in different seasons at different times. Our clothes stay current, that is very interesting.”
Thati tells her story about her beginnings in the world of clothing. “I started working in clothing stores for make moneyand I never imagined having a company as big as the one I have today. I was very young when I started, and I was looking for opportunities.
It currently has 800 points of multi-brand sale and plans to expand in our country We reinvent ourselves and make lemonade out of lemon, concludes the designer.