Representatives of the global press and members of the Inter-American Press Society (IAPA) They called for an urgent update of the Salta Declaration in the face of plagiarism of news content from media outlets on digital platforms and social networks such as Tik Tok.
During the analysis table “Celebrating Chapultepec and the Declaration of Salta”in the 79th IAPA General Assemblycalled “The Power of Freedom”, Martín Etcheverts, president of the Association of Argentine Journalistic Entities and relations manager of the newspaper El Clarínexpressed that the Salta Declaration “must be updated regarding “the remuneration of digital platforms to the media for the informative content they produce.”
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He stressed that a legislative framework does not necessarily have to be created for this purpose, but rather reaching agreements with digital platforms, as has happened in Australia. Another similar example, he recalled, has occurred in the European Union and in Canada.
Etcheverts He also said that the online advertising has concentrated on two digital platforms and this has caused damage to the mediafor which he expressed that the issue must be analyzed so that the press is not continued to be harmed.
One more topic for updating the Salta Declarationhe noted, is the transparency of digital content intermediaries in the algorithms to distribute information.
The Salta Declaration This is an initiative on Principles of Freedom of Expression in the Digital Age to protect the free flow of information regardless of the platform on which it is spread.
Finally, the Argentine said that the role of the artificial intelligence (AI) to know how they are operating and how the use of media information by these AI search engines is going to be compensated.
While Roberto Rock, columnist for El Sol de México and first vice president of the IAPAagreed that it is important to update the Salta Declaration, as he said that “this will determine whether the media survives or not,” since the digitalization era is complex and must be established legal rules for the use of the journalistic content and copyright.
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In due course, Danilo Arvilla, former president of the IAPAand Uruguayan communicator with more than 60 years of experience, stressed that the Inter-American Society must clearly state that the use of the media content.
He warned that the press He is “in a difficult situation”, so he considered that “if something urgent is not done, he does not know where the means will end up.”