For many businesses, the end of the year is nodal. Due to a cyclical issue, demand skyrockets, as is the case in the perfumery and cosmetics industry. Recently Canipec who presides Miguel Ángel Marín de la Parra estimated that this Christmas its sales will total 34,000 million pesos, which will mean 17% of the annual total.
This area also had to pay the cost of the pandemic. Simply makeup fell 23%, fragrances 19%. Of course, the blow was cushioned by other categories such as dyes or skin care. Also home care products.
For this year, it is estimated that this industry will grow 4%, favorable if one considers that the country’s GDP will grow 3.4%.
In this business there are very relevant companies such as P&G, which has Juan Carlos TrujilloHenkel Valentin LopezGrisi de Alejandro GrisiHang from Massimo PoliL’Oréal Deborah ArmstrongEstée Lauder by Roberto SotoNature of Hans Werneramong others.
After this year’s progress, this area, which represents a market worth around 300,000 million pesos (16,000 million dollars), has already recovered the 2019 level in all its categories.
Carlos Berzunza CEO of Canipec shows that this business has reiterated its resilience in these times, given that there are items that are required on a daily basis.
Of the total turnover, perfumery and cosmetics is 75%, and direct employment is about 40,000 positions. Of course, they multiply given the impact, for example, in beauty salons or in direct sales that involve 2 million families.
Only in the chamber of the sector there are 37 companies that represent 80% of the market and that manage 37 plants. This industry is also relevant due to its international presence. It occupies 12th place and is the leader in Latin America with exports of 3,000 million dollars and imports of 2,000 million dollars. There is a surplus through the channels open to the US and LA.
Among its biggest external sales are hair items and razors, while internally, skin care, makeup and fragrance products are growing strongly. Home care includes dishwashers, bleaches and insecticides.
By 2024, despite the elections and the fact that the economy will eventually grow less, Canipec hopes to maintain growth similar to this year, beyond inflation and despite the effect that the “super peso” may have.
Anyway, an industry that is on the rise.
BC FISHERMEN VS BELGIAN BAF AND EXTEMPORANEAN ENDORSEMENTS OF SADER
On January 1st, the bluefin tuna fishing season begins in Ensenada. Riverside fishermen will participate for the first time and estimate to achieve an extraction quota of 300 tons. However, there is concern about the overwhelming presence of Baja Aqua Farms (BAF), 80% owned by the Belgian firm Continental Grain. But also because it is known that last week it was already managing more permits to increase its fleet extemporaneously before Sader de Victor Villalobos. It is argued that they will be given them given the minority stake in the European multinational of Juan Cortina Gallant, ANC boss. BAF is projected to be in a position to exploit up to 3,500 tons, thereby hurting local fishermen.
UNTIL MARCH THE VERDICT IN LÍO ORLEGI VS DISNEY BY SANTOS
Nothing that in the trial that the Orlegi Group of Alejandro Irarragorri Maybe we will still have to wait until March for news. Although the matter has already reached the Los Angeles Superior Court and the ruling was expected in 2023, we know how complicated these matters are. Disney’s Bob Iger He is accused of breaching a television contract on Fox Sport for the Santos soccer team signed in 2017.
MERRY CHRISTMAS AND A GREAT 2024. THIS COLUMN WILL TAKE A BREAK AND RETURN ON JANUARY 8.