The celebration of Three Kings Day will leave an economic spill of 3 thousand 643 million pesos in the capital of the country, estimated the National Chamber of Commerce, Services and Tourism of Mexico City (Canaco CDMX).
The president of the chamber, José de Jesús Rodríguez Cárdenassaid that this year sales will increase 16.2 percent compared to 2022, when they reached 3 thousand 135 million pesos.
For this year, the Kanak estimated that the average expenditure per child for gifts wise men will be approximately 2 thousand 046 pesos, with a spending range that goes from 500 to more than 5 thousand pesos.
The most popular segments in the letter to wise men They will once again be electronic items, such as video game consoles, computer equipment or cell phones, as well as bicycles, tricycles, remote control toys, dolls, scooters, balls and board games.
Rodríguez Cárdenas added that the main factors in the decisions of purchase of toys and games will be the price, offers or promotions, actions on social networks and influencersseller recommendation and product delivery options.
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Additionally, he highlighted that despite the evolution of external factors derived from an unstable outlook and uncertainty due to inflation, the behavior for The toy sector has been favorable.