He National Tourism Business Council (CNET) sent 11 proposals to the next Secretary of Tourism (Sectur), Josefina Rodríguez, with which they plan to double private investment in the sector in the next six-year term.
Braulio Arsuaga, president of the organization, said that by 2030 Private investment of 30 billion dollars is expected in the sector. However, if the projects proposed by the sector are addressed, the potential investment is $57 billion.
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Yesterday at a pre-conference inauguration of Abastur 2024, The executive said that the country also has the potential to almost double the number of hotel rooms and jobs.
He stressed that Mexico will grow by 87 thousand new hotel rooms and 305 thousand jobs in the next six-year term, This is done inertially, but there is the potential to build 163,500 rooms and create 570,000 jobs in the sector.
Among the strategic projects that the CNET proposes to the administration of Claudia Sheinbaum There is the restoration of investment for the promotion of the country abroad.
“It is one of the most important. We are not asking for the return of the CPTM (Mexico Tourism Promotion Council), but there is an organic theme to be able to receive money and invest in the strength of the Mexico brandwhich has fallen in the rankings; in public relations to be able to bring influencers to speak well of the country and in crisis containment,” he explained.
CNET also raised the issue of creating new fully planned centres in citiesnot only in beachesas well as the development of nature tourism products.
Among these projects, the following stands out: Creation of social tourism programssupporting micro, small and medium-sized companies in the sector, as well as providing support for destinations.
He too CEO of President Group He recalled that Mexico will remain in seventh place in the world ranking for attracting international touristsbut runs the risk of losing positions if it does not address the problems and demands of the sector.
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He recalled that in the world ranking of World Economic Forum tourism development (WEF) the country lost four positions in this six-year period. It highlighted that one of the main challenges to be addressed is security, both physical for travelers and legal and economic for investors.
“We want physical securitybut also legal certainty and economicknowing that there is a stable country and that the Million-dollar investments made in the sector can be safe“he concluded.