Sustainability: Lessons from the CES for Mexico – El Sol de México


In a world increasingly aware of the limitations of our natural resources and the urgency of combating climate change, sustainability has been catapulted to the center of the global conversation. International fairs and exhibitions, although traditionally seen as celebrations of innovation and progress, have begun to face scrutiny for their significant environmental impact.

However, recent events, such as CES 2024, offer a hopeful glimpse into a future where sustainability and innovation go hand in hand, marking a path forward for companies and societies alike. LG Electronics, a technology and consumer electronics giant, has taken a leading role in this paradigm shift that coincides with its vision of “Life’s Good” and bringing smart solutions for life.

By dramatically reducing its carbon footprint at this year’s CES, the company has not only demonstrated its commitment to sustainability, but has also set a new standard for the industry. The decision to transport a significant portion of its materials by sea, thereby reducing carbon emissions compared to air transportation, reflects meticulous planning and a significant dedication to more responsible practices. This example is particularly relevant to Mexico, a country facing critical environmental challenges, including severe droughts and water shortages, which we are all currently experiencing. The situation demands a holistic approach and concrete actions not only at the corporate level but also at the individual and government levels.

The technologies highlighted at CES, such as LG’s inverter heat pump washer-dryer and its home energy platform, are not just technological advances; They are testimonies of what is possible when sustainability is integrated into the core of innovation. These solutions offer a path toward reducing environmental impact in homes and, by extension, the entire country. We cannot overlook the importance of the circular economy, a concept to which LG has given a prominent place by incorporating recycled materials in its products.

This approach not only reduces the demand for virgin resources but also poses a solution to the growing problem of e-waste. Mexico, with its rich biodiversity and natural landscapes, has much to gain by actively adopting and promoting the circular economy. However, for these practices to translate into significant change at the national level, public policies are needed that promote sustainable innovation and an informed citizenry committed to the protection of their natural resources.

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