The sons of Edson Arantes Do Nascimento want to recover the “Pelé” brandwhich is not found in Brazilbut in Eunited states in the hands of a company that exploits it exclusively.
One year after the death of the so-called ‘O King’, His heirs want to recover a brand that belongs to Sports 10 and that he himself Pele sold.
According to information from the EFE agency, the Pelé brand could generate annual income close to 10 million dollars.
Throughout his successful career, the triple world champion formed an entire industry around him. He lent his name to everything from a brand of coffee to the laboratory that manufactures Viagra.
The contract with Sports 10 is for thirty extendable years, as detailed in the chronicles of the time. In exchange, he received money and began to receive a monthly salary, plus a percentage for the sale of products.
Since his death, December 29, 2022a victim of cancer, the six living children of ‘O Rei’ search for the formula to bring their father’s mark to the land where he was born.
“It’s something that I think should be in the family.”said Edinho, Pelé’s eldest son, in an interview with EFE, in Santos.
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“Unfortunately, My father surrounded himself with people who didn’t do him much good.. They made him understand that it was a good way out to sell the brand and it wasn’t. My big dream is to return the brand to the family“he added.
In United States it’s easier to buy Pelé items. Months before dying, ‘O Rei’ signed a contract with the firm Roots of Fight for the launch of her own clothing collection.
Pelé’s children negotiate, although without success
Edinhowho like his father played for Santos, but as a goalkeeper, and now he is a coach, assures that they do not see a cent of the exploitation of the brand. He reveals that he started a negotiation with Sports 10 to get her back. “I came very close, but it was not possible”lament.
Edinho commented that Brazilian companies They have looked for him to close agreements in memory of his father, but who has seen the need to reject them because he does not have the rights. “The only possible way is to acquire the brand,” said Edinho.
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Edinho believes that by bringing the brand to Brazil, he would help “perpetuate” his father’s history among new generations, in addition to generating benefits for the city of Santos.
|| With information from EFE ||
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